B2B Is Not Boring – Digital Leadership Journeys of 5 Eastern Indian Giants

FEATURE

Digital Leadership Journeys of 5 Eastern Indian Giants

When we discuss storytelling in marketing, consumer brands tend to take the center stage. But silently and strategically, some of Eastern India's industry brands, ranging from steel to shipbuilding, have been building engaging digital stories of their own. These are not just companies; they are branded institutions that are in the process of a brave transformation digitally.

With the rise of B2B marketing in India, particularly across infrastructure, energy, and manufacturing, we’re witnessing a surge in purposeful, stakeholder-centric content. Brands are no longer just delivering products, they're delivering digital experiences, ESG storytelling, and employer branding in manufacturing in India and abroad that attract talent, partners, and investors alike.

In this post, we look at how five B2B giants of Eastern India are crafting their digital personas, not by gimmicks, but by purpose-driven digital engagement, social validation, and stakeholder-relevant content.

1. Shyam Metalics:  A Digital Transformation in Steel

Shyam Metalics is a leading integrated metal producer in India, driven by innovation, efficiency, and a strong commitment to sustainable growth. Shyam Metalics has made consistent efforts to amplify its online presence.

Digital Highlights 

• Consistent LinkedIn engagement focused on investor relations and engineering talent
• Visual storytelling of large-scale infrastructure and sustainability milestones
• Strong emphasis on leadership messaging and CSR initiatives
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2. NUVOCO (Formerly Emami Cement): Cementing Presence with Digital Strength

Digital Highlights

• Single-minded digital product branding across key points

• Educational B2B content for dealers and cement marketing partners in India

• Planned storytelling through sustainable innovation

3. Haldia Petrochemicals: :  Strengthening Digital Footprints in Chemicals

Digital Highlights

• ESG-driven campaigns and green chemistry storytelling

• HR-driven internal communication through storytelling

• Maintain leadership in sustainable polymers

4. GRSE (Garden Reach Shipbuilders & Engineers):   Maritime Strength Meets Digital Momentum

Digital Highlights

• "Ships of Tomorrow" visual series on defence shipbuilding innovation

• Rich storytelling around GRSE's heritage and people

• Well-managed LinkedIn presence for B2B interaction

5. Electrosteel Castings: Pumping Value into Digital Communication

Digital Highlights

• Application of animated explainers for city planners and consultants

• Targeted LinkedIn B2B campaigns with global projects

• Blogs on water infrastructure and intelligent piping systems

Telling Industrial Stories That Stick

Organizations in Eastern India are changing their narrative. From GRSE to NUVOCO and Electrosteel, these companies are showing that digital marketing for PSUs isn't about over-the-top commercials; it's about impactful stories. Stories that elevate employer branding, gain investor confidence, and create market visibility.

At Liazo Advertising, we help strong B2B businesses become digitally powerful via insightful storytelling, B2B corporate films, digital branding for steel and energy and end-to-end strategies that resonate with the right people on the right platforms.

Let your brand story guide your market journey.