INFLUENCER MARKETING IS BOOMING IN INDIA

Influencer marketing is playing a pivotal role in the global digital market landscape, with India being no exception. Influencers create personal brands and connect directly with their followers building trust and authenticity.

This blog Influencer Marketing is booming in India covers trends, growth, and brand-influencer collaborations for optimal results.

INFLUENCER MARKETING LANDSCAPE IN INDIA

According to the report 'The State of Influencer Marketing in India' by EY and Collective Artists Network’s Big Bang Social, it is poised to reach Rs. 3375 crore by 2026. By 2030, with 740 million active smartphones in India, 3 out of 4 brands are expected to include influencer marketing in their strategies.

Instagram and YouTube are the most preferred platforms for content consumption, with lifestyle, fashion and beauty are the top categories that will drive influencer marketing showcasing Influencer Marketing is booming in India.

KEY TRENDS IN INFLUENCER MARKETING
The shift towards Micro and Nano Influencers

With an entry of small players, the market is shifting towards micro and nano influencers, known for their relatable and authentic endorsements, illustrating Influencer Marketing is booming in India.

Consumers are More Discerning
Research shows that only 35% of Gen Z consumers rank authenticity as a top trait, and value personal recommendations and trending products.

Purchase Decisions are Evolving
According to Influencer Marketing Report, today, 49% of consumers make purchases once a month because of influencer posts.

The Rise of Regional and Vernacular Influencers
With more brands crowding in the market, Influencer Marketing landscape is witnessing a paradigm.

Shift Towards Short Form of Video
Today, with more people craving for short-form content like Podcast and Insta Reels there’s a craze for influencers showcasing Influencer Marketing is booming in India.

Growth of E-commerce
Online platforms like Amazon, Flipkart, Myntra have partnered with influencers to showcase their products, driving sales and increasing brand visibility. As a result Influencer Marketing is booming in India.

Guidelines and Regulations
The Advertising Standards Council of India (ASCI) in 2021 introduced influencer marketing guideline to ensure transparency and trust. Influencers must disclose partnerships, preserving credibility and consumer interests.

Some of the top trends in influencer marketing across industries, based on data from The 2024 Influencer Marketing Benchmarks Report.

The fact that Influencer Marketing is booming in India presents a n opportunity for Liazo Advertising, a 360-degree digital marketing agency to connect with wider audiences and deliver optimal results. Embracing influencer partnerships is the key to remaining relevant in this digital landscape and promoting brand growth.