THE POWER OF VIDEO MARKETING FOR INDIAN BRANDS

In today’s digital era, Video Marketing involves the usage of video content that would help improve strategy, drive sales, engage with audience or boost brand awareness.
This blog delves into the importance of video content and examine how the power of video marketing of different Indian brands can boost their reach and engagement.

VIDEO MARKETING- A POWERFUL MARKETING TOOL

Video Marketing, today has become a powerful tool as it brings a face-to face connection that enables viewers to connect with the brand on a personal level.

THE BENEFITS OF THE POWER OF VIDEO MARKETING

Increased Engagement & Brand Awareness
Videos capture viewers’ attention and keep them engaged longer; increasing brand awareness.
Boost in SEO
Videos on your website improve your search engine rankings, driving more organic traffic.
Improved Conversion Rates & Sales Growth
Videos convince people to take action, leading to increased sales and revenue for the business.
Better Storytelling & Brand Message
Video Marketing tells interesting narratives that communicate a brand's message.
Increased Social Media Reach
Sharing video content on social media helps reach a larger audience, driving more traffic to your website.
Better Retention
Videos help people retain information longer than static images do.

The Rise of the Power of Video Marketing in India

Ad spending in the Video Advertising market is projected to reach US$1.3 billion by end of 2024, showing an annual growth rate (CAGR 2024-2028) of 5.09%.

Types of Popular Video Contents
Video Contents that align with digital strategy help scale up your business.

1. Explainer Videos
2. Product Demo Video
3. User-Generated Content & Testimonials
4. Live streaming & Interactive Videos

How to Create Engaging Video Content?

Define the Target Audience: A detailed portrait of your audience like age, gender, interests, demography etc. helps make content interesting and engaging.

Video Topic
The topic should resonate with your audience.

Planning
Proper planning enhances the quality of the video content.

Hold Attention
According to research, people who watch the first 3 seconds of a video will continue watching it for 30 seconds. So, videos should be engaging.

Visual Storytelling
Engaging storytelling helps reach audience in a short time.

Effective Use of Graphics, Animations & Subtitles

CREATING CONTENT TAILORED TO DIFFERENT PLATFORMS

Instagram and Pinterest
Known for striking visuals and brief captions.

X
Perfect for quick, real-time updates.

YouTube
Ideal for engaging videos, educational or entertaining content.

Incorporating these strategies would help craft better and engaging video content, yielding optimum results thus enhancing the power of video marketing. Liazo Advertising, a 360-degree digital marketing agency crafts the best and most engaging videos that help your brand escalate and stand out from the rest.