Client

Annapurna Group with its philosophy ‘Your Right to Purity’ has become a popular name in the food industry. Started with dairy products, today the group stands as a well-established entity across various product categories.

The Brief

The Annapurna Group wanted to reach out to the city-based population in West Bengal, Tripura and Barak Valley leveraging the Durga Puja festival though a 360-degree campaign including Digital Marketing.

The Challenge

As Durga Puja is a grand festivity in the said places, most brand campaigns tend to get lost among the crowd.

The Strategy

With thorough research, and competitor analysis we went for a dynamic and full fledged 360-degree campaign including Print, TV Media, Radio, OOH and Social media marketing including YouTube, Google Display Ad, and Meta (Insta And FB). We combined TV Media, Radio and Print and OOH campaign after launching the Digital campaign to add more hype and better reach.

The Result

With proper SEO, effective Hashtags, we crafted an innovative Digital Marketing Campaign.

Overall Performance