Client

Swastik Rice, established in 1980 is an Indian Rice Brand under its parent company, Jay Baba Bakreswar Rice Mill.
In its initial years, the Brand was majorly a rice exporter. Today, with different rice variants Swastik Rice is poised to launch in the domestic rice market.

The Brief

To launch Swastik Rice in the Domestic Rice Market; and to position Swastik Rice as a popular rice brand in the domestic market.

The Challenge

The primary challenge faced by Swastik Rice was its absence from the domestic retail market despite being an exporter of rice for over 40 years, resulting in lack of consumer awareness.

The Strategy

As a specialized marketing agency, we have designed a comprehensive brand communication strategy to elevate the Swastik Rice brand. The works included

1. Innovative Colour Branding
2. Engaging Tagline
3. Catchy Slogan

Further, a dynamic advertising campaign including, Press Ad, OOH, TV Media and other marketing collaterals like danglers, streamers, etc. was designed to elevate the brand’s presence in the rice market.

The Result

Effective branding and communication would enhance the visibility of Swastik Rice in the market. With a fresh new look and feel, Swastik Rice is ready to establish a strong presence in the domestic rice market.

Looking forward to sharing its successful journey with you soon.