Client

A leading railway infrastructure manufacturing company in India that commenced its journey in 1948. Started off as a manufacturer of railway track components, today it is associated with prestigious projects nationwide

The Challenge

Being a manufacturing company with a rich legacy of over 75 years, yet Rahee Group faced some unpredictable arena.
The areas which can be improved are enhancing brand awareness, distinct differentiation in a competitive market, introducing innovation in communication that would help move them from a traditional image to a more dynamic one.

The Strategy

Knowing the nature of the business domain, we surveyed and researched the insights of the Group and undertook a meticulous approach to elevate the brand. With our expertise like branding, social media strategy, digital profiling in LinkedIn, FB, Instagram, content marketing, we ensured the brand reached high from its current position.

The Result

Our strategic approach has redefined success for the Rahee Group. Today, it has scaled new heights with increased search appearances, post impressions, and new followers.